product/ux designer • ux design mentor

Socialcast / VMware


In 2010 I moved to San Francisco to work for a small startup called Socialcast. Socialcast is an enterprise collaboration platform that allows colleagues to work together more effectively and eliminate a lot of the pain points around using email for workplace collaboration.

I was responsible for wireframing, visually designing and ultimately implementing (CSS/HTML) a wide variety of products and features, including Socialcast's first Notification Center and the still widely-used "Thanks" feature, and its customizable version.

Below are some of my more technical feature wireframes, such as a redesigned onboarding flow, Admin search functionality and Group/Community invitation flow.

In 2011, after one year at Socialcast, we were acquired by VMware, where my responsibilities remained similar.